La Manufacture – a labour of love by Lidewij Edelkoort and Philip Fimmano
Social Label on show in lille with >Kom from studio Boot and >VEEG with Dick van Hoff. Social label is a initiative of our studio. Besides the show there is a beautiful book with 70 projects of different designers.
Lidewij wrote a personal text for us in the book .
” As a mother; designer, educator and social agitator Petra Janssen – working in concert with her husband Edwin Vollebergh – has a great and happy life, punctuated by creative challenges and collaborations with friends, her local region region and the city of Den Bosch. Their house is in a restored manufacturing plant with a central kitchen where work and life go hand in hand, as does teaching, designing and production. Their colourful interior is filled with flowers, good food and design icons. Their life together as studio Boot is filled to the brim.
Although always optimistic, this diligent woman was no longer content with the perfection of her life and tried to come to terms with her dissatisfaction. Soul searching through the unease she felt around current hedonistic societal trends, she considered other methods to design, produce and be of service to the world. She therefore initiated with Edwin a festival for new ways of building and living, and the experiment laid bare the urgent need for alternative social values. Invited architects, artist and designers set out to build a village on dilapidated terrain, and without knowing it they actually designed the future. ” Social label is born here.
LA MANUFACTURE a labour of love
This exhibition, curated by world-renowned trend forecaster Lidewij Edelkoort and Philip Fimmano, explores the way a new generation of designers is experimenting with materials and manufacturing processes.Fully resonating with the public health crisis we are living through, it starts from the premise that if we do not take active steps to slow down consumption and reinvent our production practices, our planet will not stand a chance. The world is finally becoming future-thinking and reshaping the cultural landscape and changing its values along with it—as borne out by design.
We are developing new solutions for sharing between designer and artisan, designer and the underprivileged, designer and amateur, designer and designer. A new dawn brings hope for an alternative way to manufacture success, recognition and profit. Here the capital is human.
A labour of love.
Designers are buying or setting up proper factories, developing co-working spaces and sharing machinery, working in open-source ways and re-cycling materials piling up on our land and in our seas. The joy of manufactu-ring is palpable. These hubs of design, exchange and manufacturing are be-coming successful cottage industries. The designer is at once artist, artisan and administrator, driven by a passion for every stage and aspect of his or her enterprise. This approach coinci-des with a significant emerging trend in philosophy—New Materialism—that states that all materials are alive and release energy.
The manufacture of reclaimed, re-cycled and invented materials sup-ports this theory.
With detailed profiles on over 70 creative studios in design, architecture, fashion and textiles, this highly visual publication is an educational reference and an inspirational guide for important materials and techniques in the years to come.
Divided into 12 trend themes, this bold book introduces the new makers in contemporary design, previewing a future of responsible production, circular thinking, ethical practice and organic aesthetics. It offers insight into how designers are giving shape to materials and process, from reviving the loom and recycling waste to social inclusion and growing matter. Their conscious philosophies will change our world with careful and considered choices that can ultimately reconnect us to nature and guide us towards a better tomorrow. Beautifully-designed by Mariola López Mariño at Anthon Beeke Collectief in Amsterdam, at 2 inches thick, the book’s broad format and open spine binding embody the solid feel of a raw slab of industrial material.
EXHIBITION – FACTORY
Inspired by the structure of a factory, the exhibition La manufacture: a labour of love is designed as a stroll through the heart of an industrial factory where forms and raw materials follow one another: the glass, wood, pulp, clay, stone, metals, textiles and salvaged materials are the subject of specific sections within which 70 international designers reinterpret the concept of materiality. Objects of design punctuate this journey, accompanied by video documentaries, testifying to the different processes of production used or sometimes invented by the designers of this new generation.
Visitors to the exhibit will be welcomed by a lineup of factory worker’s lockers designed by Studio Job for Lensvelt, as well as hanging brooms made by Social Label. Constructed by people with special needs from discarded parts from a bike factory, these sustainable brooms are a powerful metaphor for wiping the past clean for a fresh start.
World Design Capital
The European Metropolis of Lille suc-ceeded Turin, Seoul, Helsinki, Cape Town, Taipei and Mexico City as World Design Capital in 2020. Since 2008, the title of World Design Capital© is awarded every two years by the World Design Organization (WDO), it reco-gnizes cities for their effective use of design to drive economic, social, cultu-ral, and environmental development.
The World Design Capital is back to business after a few weeks off the radar following the unprecedented and unex-pected public health crisis, which forced us to push back our long-planned acti-vities. During this unusual period, POC project leaders, desi¬gners, exhibition curators, Maison POC organisers, busi-nesses, associations and communities involved with the World Design Capital have not stopped planning, designing and imagining their comeback.
And now we are more ready than we thought possible! New Ways of the World, Sens Fiction, la manufacture : a labour of Love, and Designer(s) du Design, the main exhibitions in our programme were already shaping a new world and highlighting the need for urgent action even before the pan-demic. Now they should be seen and experienced more widely than ever. But this new order demands an alternative approach. Our Maison POCs and exhibitions are the laboratories for this new world. The curators are rethinking them along these lines. We want to see more exchanging of best practices, debate, learning, and merging of fo-rums dedicated to the imagination and the construction of ‘halycon days’. We can expect new ways of doing things since face-to-face gatherings will be challenging and perhaps still subject to lockdown measures. Design is a means to resilience, renewable energy, the common good. To plan for sustainability in a post-COVID world, we need to look to many disciplines, all of which have something to offer: from philosophy and economics to history, ecology and technology. As this necessarily inter-disciplinary research is pursued, design has specific strengths that can benefit us all: empathy for human¬kind and for the planet—with which it is inextricably linked; creativity—we need to think way outside the box; the pursuit of cross-fertilisation—our major exhibitions are a testament to this; the experimental method; the willingness to do something and come up with concrete solutions, above and beyond orders from on high and core values, at the same time as imagining future behaviours.
La Manufacture : a labour of love
From Wednesday 9 th September 2020
to Sunday 8th November 2020
Gare Saint Sauveur
17 Boulevard Jean-Baptiste Lebas,
From Wednesday to Sunday : 12h > 19h